Mobile 532 2319400 - istanbul, Turkiye - izzet@guvenilir.org
http://tr.linkedin.com/in/izzetguvenilir
Growth-Oriented Regional General Manager & CEO
Strategic and results-driven CEO with over 15 years of executive leadership experience across FMCG, Specialty Chemicals, and Renewable Energy industries. Distinguished track record in driving exponential revenue growth, orchestrating successful M&A exits -most notably the 100% acquisition of Canan Cosmetics by L’Oréal- and leading early-stage institutionalization for familyowned enterprises. Combines a deep technical background in Chemical Engineering with elitelevel expertise in sales, vendor management, and regional expansion across 20+ countries.
EXPERIENCE
CEO & Co-founder
Demir Kimya Sanayi – Istanbul | 01/2007 – 12/2019
Founded and scaled a strategic consultancy and international trade firm specialized in providing high-level business solutions for the Personal Care, Household, and Pharmaceutical industries. Managed complex international trade operations and established robust cross-border business frameworks within three key industrial sectors.
General Manager (First Professional GM of the Group)
Canan Cosmetics Group – Istanbul | 01/2004 – 01/2007
Strategic Exit & M&A: Orchestrated the strategic restructuring and market positioning that culminated in the successful 100% acquisition of the Canan Cosmetics Group by L’Oréal in 2007.
Market Leadership: Spearheaded the İpek brand to become the undisputed market leader in Turkey across the shampoo, conditioner, and liquid soap segments, outperforming major multinational competitors.
Revenue Growth: Achieved a sustained annual revenue of $60 million and increased sales volume from 20 million to 30 million units within just three years.
Operational Excellence: Directed four group companies (Cosmetics, Marketing, Plastics, and Free-Zone entity) and led a multi-functional team of 250 personnel.
Negotiation: Executed high-stakes negotiations for dealer/distributor agreements and managed significant manufacturing investments and two mergers/acquisitions.
Sales and Marketing Director (South Europe & Middle East)
Turk Henkel / Cognis Kimya – Istanbul | 03/1989 – 01/2004
Regional Expansion: Led all sales and marketing activities across 20 countries, including Turkiye, the Middle East, and Turkic Republics, managing a customer portfolio of 500+ accounts.
Exponential Growth: Drove a 560% revenue increase from €3 million to over €20 million within a five-year period.
Strategic Transition: Successfully managed the regional business transfer of the Care Chemicals unit from Germany to the Turkish entity.
Digital Transformation: Chaired critical organizational projects, including the first SAP implementation in Turkey, e-commerce platform design, and ISO re-engineering processes.
Leadership: Mentored and led cross-functional and matrix teams to deliver technical services and targeted marketing campaigns across diverse international markets.
CEO & Co-founder
Demir Kimya Sanayi – Istanbul | 01/2007 – 12/2019
Founded and scaled a strategic consultancy and international trade firm specialized in providing high-level business solutions for the Personal Care, Household, and Pharmaceutical industries. Managed complex international trade operations and established robust cross-border business frameworks within three key industrial sectors.
General Manager (First Professional GM of the Group)
Canan Cosmetics Group – Istanbul | 01/2004 – 01/2007
Strategic Exit & M&A: Orchestrated the strategic restructuring and market positioning that culminated in the successful 100% acquisition of the Canan Cosmetics Group by L’Oréal in 2007.
Market Leadership: Spearheaded the İpek brand to become the undisputed market leader in Turkey across the shampoo, conditioner, and liquid soap segments, outperforming major multinational competitors.
Revenue Growth: Achieved a sustained annual revenue of $60 million and increased sales volume from 20 million to 30 million units within just three years.
Operational Excellence: Directed four group companies (Cosmetics, Marketing, Plastics, and Free-Zone entity) and led a multi-functional team of 250 personnel.
Negotiation: Executed high-stakes negotiations for dealer/distributor agreements and managed significant manufacturing investments and two mergers/acquisitions.
Sales and Marketing Director (South Europe & Middle East)
Turk Henkel / Cognis Kimya – Istanbul | 03/1989 – 01/2004
Regional Expansion: Led all sales and marketing activities across 20 countries, including Turkiye, the Middle East, and Turkic Republics, managing a customer portfolio of 500+ accounts.
Exponential Growth: Drove a 560% revenue increase from €3 million to over €20 million within a five-year period.
Strategic Transition: Successfully managed the regional business transfer of the Care Chemicals unit from Germany to the Turkish entity.
Digital Transformation: Chaired critical organizational projects, including the first SAP implementation in Turkey, e-commerce platform design, and ISO re-engineering processes.
Leadership: Mentored and led cross-functional and matrix teams to deliver technical services and targeted marketing campaigns across diverse international markets.
EDUCATION
Master of Science in Graduate School of Science, Engineering, and Technology - Istanbul Technical University, Turkiye
Bachelor degree in Chemical Engineering - Istanbul Technical University, Turkiye
Master of Science in Graduate School of Science, Engineering, and Technology - Istanbul Technical University, Turkiye
Bachelor degree in Chemical Engineering - Istanbul Technical University, Turkiye
SKILLS
Strategic Leadership: Expert in high-level organizational restructuring, change management, and institutionalization of family-owned businesses.
M&A & Exit Strategy: Proven track record in orchestrating company acquisitions and achieving successful 100% equity exits to multinational corporations.
Market Expension & Market Leadership: Deep expertise in scaling brands to market leadership against multinational competitors in the FMCG and Specialty Chemicals sectors.
International Trade & Vendor Management: Extensive experience in managing cross-border business solutions and complex vendor/distributor networks across 20+ countries.
Digital Transformation: Strategic oversight of large-scale ERP (SAP) implementations, ecommerce infrastructure, and ISO re-engineering projects.
P&L & Financial Management: Administering multi-million dollar budgets ($60M+) and driving exponential revenue growth in diverse geographic regions.
Strategic Leadership: Expert in high-level organizational restructuring, change management, and institutionalization of family-owned businesses.
M&A & Exit Strategy: Proven track record in orchestrating company acquisitions and achieving successful 100% equity exits to multinational corporations.
Market Expension & Market Leadership: Deep expertise in scaling brands to market leadership against multinational competitors in the FMCG and Specialty Chemicals sectors.
International Trade & Vendor Management: Extensive experience in managing cross-border business solutions and complex vendor/distributor networks across 20+ countries.
Digital Transformation: Strategic oversight of large-scale ERP (SAP) implementations, ecommerce infrastructure, and ISO re-engineering projects.
P&L & Financial Management: Administering multi-million dollar budgets ($60M+) and driving exponential revenue growth in diverse geographic regions.
AWARDS
World Innovation Award (Canan Cosmetics Group): Granted by BASF for groundbreaking product/process innovation.
Highest Global Performance Award (Care Chemicals): Recognized by Cognis Holding for achieving the top performance metrics worldwide.
Best Young Manager Award: Awarded by Turk Henkel AS at the onset of a distinguished career.
Academic Excellence: Graduated as the Valedictorian (Ranked 1st) of High School.
World Innovation Award (Canan Cosmetics Group): Granted by BASF for groundbreaking product/process innovation.
Highest Global Performance Award (Care Chemicals): Recognized by Cognis Holding for achieving the top performance metrics worldwide.
Best Young Manager Award: Awarded by Turk Henkel AS at the onset of a distinguished career.
Academic Excellence: Graduated as the Valedictorian (Ranked 1st) of High School.
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